Which of the following categories aligns with a buyer's common decision-making criteria?

The decision-making criteria of a buyer often hinge on both emotional and rational factors, and urgency plays a pivotal role in prompting immediate action. When buyers feel a sense of urgency, whether due to limited-time offers, scarcity, or an impending need, they are more likely to make decisions quickly and push towards a purchase.

This sense of urgency can stimulate a buyer's instinct to not miss out on an opportunity, often leading to quicker decision-making. In contrast, while brand recognition, discount offers, and customer support are certainly important factors impacting purchasing decisions, they do not inherently invoke the same immediate psychological response that urgency does. Urgency effectively accelerates the decision-making process, making it a critical aspect for buyers evaluating their options.