What type of goals do MEAs help customers define during the discovery process?

The correct answer indicates that MEAs (Member Engagement Advisors) assist customers in defining a comprehensive range of goals during the discovery process, which includes financial, health, and personal development goals. This multifaceted approach is essential in understanding the customer's needs and aspirations holistically.

By helping customers articulate financial goals, MEAs can address their monetary aspirations, such as savings plans, investment strategies, or retirement funding, which are crucial for long-term stability. Similarly, focusing on health goals allows MEAs to encourage members to set objectives that enhance their physical well-being, such as fitness targets or dietary improvements. Finally, personal development goals can encompass professional aspirations, education, or personal skills enhancement, fostering a well-rounded lifestyle.

This inclusive perspective is vital to effective engagement and support, as it demonstrates the MEA's commitment to the overall development and satisfaction of the customer beyond just one aspect of their life. In combination, these elements create a more personalized and meaningful engagement, ultimately aiding in the customer's journey toward achieving their varied ambitions.