What type of engagement aims to build member loyalty through emotional connections?

The type of engagement that aims to build member loyalty through emotional connections is correctly identified as emotion-based engagement. This approach focuses on creating a deep, emotional relationship between the organization and its members. Emotional connections often lead to increased loyalty and advocacy, as members feel a sense of belonging and alignment with the organization's values and mission.

Emotion-based engagement can involve storytelling, personalized communication, and community-building activities that resonate with members on a personal level. By fostering these emotional ties, organizations can enhance member satisfaction and encourage long-term relationships.

In contrast, data-driven engagement relies on analyzing member data to tailor experiences and communications, making it more analytical rather than emotional. Transaction-based engagement focuses primarily on the exchanges between members and the organization, such as purchases or service use, which may not encompass the deeper emotional ties necessary for loyalty. Event-based engagement centers around specific activities or gatherings, which, while potentially emotional, do not inherently focus on creating those connections consistently and holistically.