What is the first step in the member acquisition process?

In the member acquisition process, the first step is prospecting. This stage involves identifying and generating interest in potential members. It is crucial because it lays the groundwork for the entire acquisition journey. During prospecting, various strategies are employed to reach out to individuals who might be interested in joining and to gather data on potential leads. This can include researching target demographics, leveraging existing member networks for referrals, and utilizing marketing efforts to attract new prospects.

Discovery, while important in the overall process, typically occurs after prospecting. It focuses on understanding the needs and motivations of the potential members once they have shown interest. Professional greeting and presentation are also subsequent steps that build on the initial prospecting efforts. They involve engaging with prospects on a personal level and presenting the value of membership, but they are not the starting point of the process. Thus, prospecting is essential as it initiates the sequence of actions that ultimately lead to member acquisition.